I have been drawn to film and photography for as long as I can remember. As a child I was always making films on my family’s camcorder, and on a special trip to NYC my parents took me to an Annie Leibovitz exhibition which is forever engrained in my memory. I can still walk through it, seeing the images and remembering her stories in my mind today.
In my final year of school I won the state high school prize for photography, but I just never considered it as more than a passion or hobby. I wasn’t ready for it.
But then, when I needed it the most, my creativity saved me.
I was depleted and had lost myself from overworking in my family’s small business. Needing a complete disconnect from it all I travelled to Byron Bay, switched off my phone for the first time in years, and soaked it all in from my favourite photographers and stylists over a long weekend retreat.
Making films, firstly for the Subi Farmers Market and soon after for small local businesses around Freo and beyond, enabled me to breathe and find beauty in the everyday again.
I’m beyond grateful to the creative business owners I’ve met, filmed and photographed along the way and truly hope I can hear and help share your story soon too.
MANIFESTO
We explore your narrative, appreciating how you got to this place and why. I reflect your truest self through my lens, and I hope that through this you learn to lean in to self-love and compassion. I approach your story, your art, with curiosity and excitement, and we dig deep.
I craft beautiful imagery that allows your dream audience to get to know you better. We share what’s real so they can connect to you and your work.
I draw attention to the beauty of your work. As a fly on the wall, a quiet observer over your shoulder, I give viewers the opportunity to watch on in amazement as you skilfully work. What is so normal to you is so inspiring and intriguing to others, and I can’t wait to show you that.
I adore the stories that hands tell - how they move, create, hold. I seek to find beauty in the simplest of moments, the plainest of things. I like to slow things down, taking moments of pause to appreciate. Because when the light hits perfectly even the dullest objects glisten.
I want to listen deeply and openly to your story and help you share what sets you apart. I want your customers to truly see you and hear your authentic voice so you can communicate your gifts, passions and dreams.
I am not a traditional commercial photographer, and we aren’t creating traditional advertising content. We are sharing the heart of your brand, your heart, through visual stories to share and connect with your dream clients and customers.
I pour my heart into every project, and I intentionally work with heart-centred businesses and brands. Our work is infused with soul, meaning and purpose, prioritising ethical practices and sustainable methods.
Values & Intentions
“She not only takes beautiful photos but takes the time to really listen. She wants to hear the story of you and your business so she can capture the kind of imagery you truly want and reflects the story you wish to portray, and that is because Rae is not just about taking wonderful imagery (which she does) but also telling meaningful stories of people, families and businesses through those images and films”
〜 Kristin Magrit, Ethical Fashion Label